Brand Identity
KGH Foundation
Clean & organic identity symbolizing growth, balance, and peace.
I worked with Calgary and Kelowna-based Marketing Agency ROX Jones to design a new brand identity for the Kelowna General Hospital (KGH) Foundation. Starting with a moodboard to pin down the direction, I collaborated with the ROX Jones team to build out a brand identity and brand guideline system which included a soothing colour palette, logo system, typography, and photography style guide.
Their logo needed to be contemporary but caring, and capable of standing out on a wide variety of applications.
To go along with the new logo and brand identity, I also worked with Rox Jones to build out a variety of print deliverables for the KHG Foundation.